What is Marketing Automation?

Marketing automation a method of cloud computing used in sales cycles to increase the marketers ability to deliver targeted campaigns to decision makers and influencers at opportune times by using internal marketing processes which are stored, interpreted and executed by Software-as-a-Service (SaaS) web platforms on an automated basis, which increases efficiency by reducing repetitive tasks, potential for human error and increasing productivity within resource-constrained teams.

Marketing Automation Platforms (MAP) focus on demand generation and Revenue Performance Management (RPM) with closed-loop marketing and workflow programs that drive awareness and interest in company products and/or services by specifying criteria and outcomes for tasks. The “MarTech” stack of marketing automation softwares nurture leads from initial interest all the way through to the conversion into a sale within the Customer Relationship Management (CRM) database, creating an environment for Sales and Marketing alignment.

Some popular marketing automation uses are:


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LEAD2CRM is a full-service Marketing Automation Agency to support Demand Generation for Customer Relationship Management (CRM) databases.

Our services include Vendor Selection Representation, Consulting and Contracting for Marketing Automation Platforms (MAP).


We provide expert consulting services that establish best practices and principles to support business decisions for your demand generation efforts within your Marketing Automation platform and CRM's like Salesforce.com

Get advised by the best!


LEAD2CRM's custom programming service develops improved marketing automation by utilizing Lead Scoring, Lead Nurturing, and Data Cleansing Programs along with detailed Salesforce.com API integration Work--just to name a few.

What can we build for you?

Talent & Staffing

Does your company have a talent pool gap? Allow LEAD2CRM to staff your marketing automation team with expert contractors for on-site and remote positions. Eloqua Staffing


LEAD2CRM offers Agency Representation, free of charge, for clients researching the best-fitting Marketing Automation software platform to compliment their existing sales database and improve productivity and return on investment.

How does this work?