Meet the Team

Nick McGirr

Chief Executive Officer
20x Marketing Automation Certified Consultant
10-year Marketing Automation Veteran

Mark Haliday

Senior Martech Consultant
7x Marketing Automation Certified Consultant
11-year Marketing Automation Veteran

Mark is a 20-year veteran in digital marketing, revenue operations, and demand generation. He started his career as a digital marketer, managing global corporate websites for Fortune 500 companies: EMC and Thomson Reuters. Realizing that data would be the key to effective audience for engagement marketing, he added database marketing & predictive analytics to his wheelhouse.

In 2007, when marketing automation was in its nascent stage, he managed and grew adoption for a biotech & informatics company's global Eloqua instance. For the past 11-years, he has expanded his knowledge of the Marketing & Sales Stack, leading MarketingOps for startups and growth-stage venture-backed companies. Today, he applies his know-how to help clients get the most out of their investments in: Eloqua, Marketo, Pardot & SFDC.



George Hagihara

Senior Marketing Automation Consultant
2x Marketing Automation Certified Consultant
10-year Marketing Automation Veteran

As a web developer in 2008, George was fortunate enough to work at a company that was an early adopter of Marketing Automation. Starting as the Eloqua Admin, he quickly learned the in's-and-out's of the platform, became certified in early 2010 and won an Eloqua Markie Award at Eloqua Experience 2010. Later that year, he completed his first Eloqua Implementation as a consultant.

Earning his Oracle Marketing Cloud Implementation Certification (2014) has given George the opportunity to manage over 15+ Eloqua Implementations and Integration projects. Although his background is extensive in Oracle Eloqua, he has diversified his marketing automation skills by consulting in Marketo for that past 4-years, as well.


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