Marketing Automation

Marketing automation is a method of cloud computing used in sales cycles to increase the marketers ability to deliver targeted campaigns to decision makers and influencers at opportune times by using internal marketing processes which are stored, interpreted and executed by Software-as-a-Service (SaaS) web platforms on an automated basis, which increases efficiency by reducing repetitive tasks, potential for human error and increasing productivity within resource-constrained teams.

Marketing Automation Platforms (MAP) focus on demand generation and Revenue Performance Management (RPM) with closed-loop marketing and workflow programs that drive awareness and interest in company products and/or services by specifying criteria and outcomes for tasks. The "MarTech" stack of marketing automation softwares nurture leads from initial interest all the way through to the conversion into a sale within the Customer Relationship Management (CRM) database, creating an environment for Sales and Marketing alignment.

Some popular marketing automation uses are outlined below:

SERVICES


Data Cleansing


Progressive Profiling



Account Based Marketing


Lead Routing


Data Governance



Social Media Integration


Database Audits


Gated Assets


Personalized Activity Driven Content



CRM & 3rd-Part Integrations


Closed Loop Reporting


Microsites & Landing Pages


Data Appendage

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